ORGANIC DEMAND GENERATION
Build Your Visibility.
Grow Your Pipeline.
We have been in SEO for 15 years. We know algorithms change and that LLMs will change. The tricks that work this quarter get penalized the next. So we don't push clever hacks and tricks to win for 3/6 months. We build an engine that starts with your buyer, earns real visibility, and course-corrects with data feedback. In it for the long run.
Scale Your Demand Gen
“We didn't have to explain the creator economy, our product, or what good traffic looks like for us — YellowKyte showed up with a point of view. The work since has spoken for itself.”
Shubham
Brand & Content Director of Marketing, Phyllo
Trusted by B2B Brands That You Trust
From chat to search to conversions, YellowKyte has you covered
Start with your ICP, not your keywords
How and where do they actually search? And what do they expect when they get there — a guide, a video, an explainer, a teardown? Get this wrong and every ranking after it points at the wrong thing.
Find the intersection, then find who's beating you
The keywords worth owning sit where your buyer's need meets your product. We map that overlap, then look at exactly who's outranking you and where — so we know what we're actually up against before we write a word.
Choose your arena
You cannot run one playbook across Google and five different LLMs. Each rewards different things. We pick where you can realistically win and go deep there, instead of spreading thin across all of them and losing everywhere.
Optimise for visibility, not traffic
Traffic stopped being the goal. Visibility is — showing up where the decision gets made. And be careful: citation counts can mislead. We measure whether you're actually present at the moment of choice, not whether a vanity number went up.
Everything You Need for Success
One integrated team handling every aspect, from first impression to closed deal.
ICP & Intent Research
Where your buyers search, what format they expect, and the keywords at the intersection of need and product.
SEO
Keyword universe, intent mapping, on-page optimisation, internal linking, technical fixes.
AEO
Structured content and schema tuned per engine, so you're cited where it counts.
Content Production
Articles, videos, podcasts — made to be consumed, not to fill a calendar.
Backlinks & Digital PR
Earned authority through outreach, guest posting, and expert commentary. Nothing that risks a penalty.
Technical SEO
Crawlability, indexation, Core Web Vitals, schema, and ongoing audits.
One playbook can't win Google and five LLMs. We pick where you can
Search
Google & Bing
Commercial-intent keywords your buyers use when they're ready to evaluate.
Product & comparison pages
Built to rank and to convert, not just to exist.
Programmatic SEO — done honestly
Scaled pages only where each one earns its place. Not three-letter swaps.
Answer Engines (AEO)
ChatGPT, Perplexity, Gemini, Copilot
Each rewards different signals. We optimise for the ones where you can realistically be the cited source.
Google AI Overviews
Content shaped to earn the answer above the results.
Schema & structured data
FAQ, HowTo, Person, and TL;DR that machines can actually read.
Distribution & Authority
LinkedIn, Reddit, Quora
Native presence where your buyers already discuss the problem.
Guest posts & digital PR
Earned placements on sites that pass real authority. No PBNs, no bought links.
Listings & communities
The mentions that build trust before a buyer lands on your site.
This is what the adaptable engine does. Phyllo, in nine months.
Phyllo came to us mid-March 2025 with organic traffic sliding 30%, a site health score of 18/100, weak authority, and a high-DA competitor pulling ahead on the keywords that drove pipeline. No hacks. We started with the buyer, fixed the foundation, built content worth reading, earned authority the durable way, and course-corrected off the data every week. By December, Phyllo led the category — against rivals with 1M+ backlinks.
160%
Closed-won revenue
From direct attributable organic engine
148%
Search impressions
In 6 months
150%
Referring domains
Earned domains across high value sites
“We didn't have to explain the creator economy, our product, or what good traffic looks like for us — YellowKyte showed up with a point of view. The work since has spoken for itself.”
Shubham Director of Brand and Content, Phyllo
Case Studies & Resources
FAQS
End-to-End Demand
Generation Questions
Foundations move fast; visibility and pipeline compound over the following months. Anyone promising page one in three weeks is selling you a hack that won't last. We build the engine that keeps paying after the contract, not a spike that dies when we leave.
No. Bought links, PBNs, thin pages farmed for LLMs, three-letter "programmatic" pages — they spike, then they get penalised. Seasoned SEOs warn you about these for a reason. We earn authority and build content worth consuming, because that's the only version that survives the next algorithm update.
uyers still research; they've just added a step, asking ChatGPT, Claude, Gemini or Perplexity first. The question is whether you're visible there. That's why we choose playgrounds per engine instead of running one playbook everywhere.
Because traffic was never the goal — visibility at the point of decision is. It's easy to grow a number that doesn't move pipeline. We measure whether you show up where the buyer chooses, and we treat citation counts with suspicion because they can mislead. The metric that matters is the one tied to revenue.
Both, your call. Most clients want finished pieces — articles, videos, podcasts — and we shipped 200 for Phyllo. If you have an in-house team, we brief and optimise instead. Either way, we don't ship regurgitation.
Not going to lie. We are an agency. But we were also brand custodians. We start with your ICP, optimize for visibility and pipeline, and refuse the shortcuts that get you penalized. And because organic sits alongside our paid, MarkOps, and dev teams, the signal doesn't get lost between vendors.
Book a Consultation
Ready for Complete Demand
Generation Accountability?
We'll audit your current demand generation performance, identify wasted spend, and design a full-funnel campaign plan that drives predictable pipeline.
Scale Your Demand Gen