About Bugasura
Bugasura is an AI-enabled bug management software built for fast moving, modern technology teams. Users can track, report, and with teams, vendors & customers to close bugs faster.
Challenges
Challenges the Bugasura team faced
Serving search ads to specific users in IT service industry to drive discovery
Launching and optimising campaign in a cost-efficient manner
Increasing qualified users (company email ID signups)
YellowKyte Approach
Deep Understanding of the category
YellowKyte worked with the team to understand the domain, category as well as the audience. YellowKyte team delved deeper into sales insights to understand user journey
Channel Structuring
Given the singular focus on lead acquisition, YellowKyte team developed search campaign to ensure zero cannibalisation and optimal delivery
Constant Optimization
With a strict budget restriction, the YellowKyte team negated money-guzzling non-performing ads, and keywords & focussed on constant ad optimization to ensure Bugasura got relevant leads from the search channel
Results
YellowKyte developed a focused single-channel strategy to deploy campaigns that ensured the consistent acquisition of users Bugasura. Within the first three months, YellowKyte achieved
