About Last9
Last9 is a High Cardinality telemetry data warehouse that enables digital businesses to scale reliably and reduce costs while providing highly available storage, faster queries, and proactive alerting
Challenges the Last9 team faced
Multiple web properties with limited visibility from target persons and accounts
Consistent lead generation machination from a target list of accounts
The team had multiple resources of high value however it was only discoverable organically
YellowKyte Approach
Landscape Research
YellowKyte worked with Last9 team to understand the product, domain, and target personas. YellowKyte team worked with Sales and Product Marketing to understand user journey, needs and USPs
Campaign and Ad Structuring
Given the dual nature of business outcomes, YellowKyte ran multiple iterations on channels to categorise them for brand and/or performance vehicles
Constant Optimization
Given the focus on delivering leads and target account engagement, YellowKyte team constantly optimised assets and creatives to ensure the right audience was reached at optimum cost while capturing demand
