About FleetPanda
FleetPanda is a US-based vertical SaaS solution for fuel distributors in North America. Their core offering is a dispatch software that helps pen-and-paper-based businesses operate digitally and manage dispatch operations.
Challenges
Challenges the FleetPanda team faced
FleetPanda operates in an extremely niche market which results in having a very low audience base
Limited budget for search network ads to ensure CAC:LTV stays high
A high contract value meant the sale cycle would be long
YellowKyte Approach
First Principles Research
YellowKyte worked with the team to understand the domain, category as well as the audience. We looked at sales call to understand high intent keywords as well as competition
Campaign & Ads Structuring
We rejigged the campaign structure for maximum ad delivery for high intent keywords. We matched the bidding strategy and ad copy to ensure self selection and zero cannibalisation
Constant Optimization
Given the niche market, we negated money guzzling non performing keywords and constant ad optimization to ensure FleetPanda got relevant leads from the search channel
