Pre-YellowKyte
When YellowKyte engaged in mid-March 2025, Phyllo's SEO was at an inflection point: traffic was sliding by 30%, the site was technically unhealthy, authority was weak, and product pages were buried. A high-DA competitor was pulling ahead on the commercial-intent keywords that drove qualified pipeline.
YellowKyte Strategy
Four pillars, sequenced for compounding returns.
Fix the foundations
Resolved broken links, 404s, sitemap and meta-tag errors. Re- optimised all product pages and meta hierarchy. Health score: 18 →88 in 60 days.
Built the content engine, AI- & LLM-optimised
200 new blogs with FAQ, HowTo, Person schema, and TL;DR summaries—engineered to rank on Google and get cited by ChatGPT, Perplexity, Gemini.
Build authority
450+ off-page placements across guest blogs, business listings, articles, Quora, and asset submissions. Referring domains grew 542 →1,355.
Optimize pipeline, not just traffic
Re-positioned product pages around buyer-intent keywords, ran quarterly CRO audits, built 6 competitor comparison pages. The goal: more clicks landing on pages built to convert.
