Paid Media · Spend & efficiency

Every ad dollar,
normalized and accountable.

Spend, CAC and wasted spend across Google, LinkedIn and more — every channel side by side, tied to the pipeline it creates.

Google Ads
LinkedIn Ads
Meta
CAC
Paid Media — efficiency this week
Spend
$58.4k
+4%
Blended CAC
$214
-6%
Wasted spend
11%
-3%
Avg CPL
$92
+5%
What you get

Everything in this module

Spend across channels

Google, LinkedIn, Meta and more — normalized side by side, no tab-hopping.

CAC & efficiency

Blended and per-channel CAC, tracked against the pipeline it actually creates.

Wasted-spend finder

The keywords, audiences and campaigns burning budget with nothing to show.

CPL & CPM drift

Creative fatigue and rising costs flagged the week they start, not the month after.

Pipeline contribution

What paid actually influenced downstream — not just clicks and impressions.

Read into the weekly

Every efficiency shift is diagnosed in your Vantage weekly read.

Accountable

Every channel, one scorecard — tied to pipeline.

Paid dashboards flatter themselves in isolation. Vantage normalizes every channel side by side and ties spend to the deals it created, so wasted budget has nowhere to hide.

Paid Media — efficiency this week
Spend
$58.4k
+4%
Blended CAC
$214
-6%
Wasted spend
11%
-3%
Avg CPL
$92
+5%
Pricing

Every core source is part of the $400/mo Base plan — unified, interpreted, and read together.

Part of the platform
Included in Vantage Base
Included

Every core source is part of the $400/mo Base plan — unified, interpreted, and read together.

  • Spend normalized across channels
  • Blended & per-channel CAC
  • Wasted-spend finder
  • CPL / CPM drift alerts
  • Read into your weekly
Book a demo

Add-on to Vantage Base. One-time setup & customization applies.